
But at times it can be kind of uninspiring and that’s no one’s fault but my own.” And also, the way I film and edit, it’s really fun and so I’m glad that other people have found inspiration in that and have taken that and done what they can with it. “Although I was flattered, absolutely flattered. “It messed with my head a little bit when people started to imitate what I was doing,” Chamberlain said. The Atlantic recently noted this and declared she is “the most important YouTuber” working today. There is an entire subgenre of videos that mimic her style, and a host of YouTubers who talk, or edit, just like her. Her editing tricks and her mannerisms are ubiquitous. Over these two years, Chamberlain invented the way people talk on YouTube now, particularly the way they communicate authenticity. “I’ve actually gotten to a point now where I feel like I’m really, really mentally strong and I don’t really lose my marbles as often,” she said. She’s training herself for long-distance editing. She wears reading glasses “like I’m 85 years old, because my eyes do actually get really strained.” She keeps blue mood lighting on, but her vision has deteriorated. (She releases roughly one video a week.) She used to edit at a desktop, but she developed back pain. Like other professional social media users, the work has taken a physical toll on her. I have this weird mind-set where it’s me quickly analyzing every five seconds, ‘Is this boring, is this stupid, can I cut this? Yes.

That’s exactly how it is, but times five.

“Or if you’re watching a movie and you’re so zoned in you don’t even remember what real life is. You can’t hear anything, you can’t see anything,” she said. “It’s almost like when you’re doing your homework, you’re halfway through a math work sheet, you’re really in it right there.

During her marathon editing sessions, she said, she laughs for “maybe, maybe 10 seconds max.” It’s as if the comic value of each video is inversely proportional to how little humor she experiences while making it.

Her goal is to be funny, to keep people watching. She brought in the editing tricks that first set her friends and family rolling on the floor, but now they take longer to perfect.Ĭhamberlain edits each video she makes for between 20 and 30 hours, often at stretches of 10 or 15 hours at a time. Chamberlain now has 8 million YouTube followers.
